Privacy policy
Introduction and Overview


We have written this privacy statement (version 11/28/2021-311889442) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we inform you comprehensively about data we process about you.

Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. To the extent that it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible party named below or in the imprint, to follow the links provided and to look at further information on third-party sites. Our contact details can of course also be found in the imprint.
Scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

  all online presences (websites, online stores) that we operate

  social media presences and email communications

  mobile apps for smartphones and other devices

In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis

In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.

We only process your data if at least one of the following conditions applies:

  Consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.

  Contract (Article 6(1) lit. b) DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.

  Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.

  Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Other conditions, such as the performance of recordings in the public interest and the exercise of official authority, as well as the protection of vital interests, do not generally arise for us. If such a legal basis should nevertheless be relevant, it will be indicated at the appropriate place.

In addition to the EU Regulation, national laws also apply:

  In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
In Germany, the Federal Data Protection Act, or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the responsible person or body below:


Sibylle Töller
Mehltal 13
37130 Gleichen

E-mail: Sibyllezion@gmail.com
Phone: +49 15175081320
Imprint: https://www.zionstochter.de/impressum/
Storage period

The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.
Rights according to the General Data Protection Regulation

According to Article 13 DSGVO, you are entitled to the following rights to ensure that data is processed fairly and transparently:

  According to Article 15 DSGVO, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:

       For what purpose we are processing;

       the categories, i.e. the types of data that are processed;

       who receives this data and if the data is transferred to third countries, how security can be guaranteed;

       how long the data will be stored;

       the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;

       that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);

The origin of the data if we have not collected it from you;

Whether profiling is carried out, i.e. whether data is automatically evaluated to arrive at a personal profile of you.

  You have a right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find errors.

  You have the right to erasure ("right to be forgotten") according to Article 17 GDPR, which specifically means that you may request the deletion of your data.

  According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.

  According to Article 19 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.

According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.

If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.

If data is used to conduct direct advertising, you may object to this type of data processing at any time. We may then no longer use your data for direct marketing.

If data is used to carry out profiling, you may object to this type of data processing at any time. We may no longer use your data for profiling thereafter.

According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).

In short, you have rights - do not hesitate to contact the controller listed above with us!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Lower Saxony Data Protection Authority

State Commissioner for Data Protection: Barbara Thiel
Address: Prinzenstraße 5, 30159 Hanover
Telephone number: 05 11/120-45 00
E-mail address: poststelle@lfd.niedersachsen.de
Website: https://lfd.niedersachsen.de/startseite/
Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary, and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We explicitly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously, where applicable. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.

Article 25 of the GDPR refers to "data protection by technical design and by data protection-friendly default settings" and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. In the following, we will go into more detail on specific measures, if necessary.
TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data over the Internet in a tap-proof manner.
This means that the complete transmission of all data from your browser to our web server is secured - no one can "listen in".

In this way, we have introduced an additional layer of security and fulfill data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the scheme https (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.
Communication

Communication summary
👥 Affected parties: anyone who communicates with us by phone, email, or online form.
📓 Data processed: e.g. telephone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used.
🤝 Purpose: Handling of communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and legal requirements.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

If you contact us and communicate by phone, e-mail or online form, personal data may be processed.

The data is processed for the handling and processing of your question and the related business transaction. The data will be stored for the same period of time or as long as required by law.
Persons concerned

All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
Telephone

When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to your inquiry. The data is deleted as soon as the business case has been closed and legal requirements permit.
E-mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data will be deleted as soon as the business case has been closed and legal requirements allow it.
Online forms

If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business case has been terminated and legal requirements permit.
Newsletter

If you subscribe to the newsletter of our website, the data in the respective input mask will be transmitted to the controller. The subscription to our newsletter is carried out in a so-called double opt-in procedure. This means that after registration, you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. When registering for the newsletter, the user's IP address and the date and time of registration are stored. This serves to prevent misuse of the services or the e-mail address of the person concerned. The data is not passed on to third parties. An exception exists if there is a legal obligation to pass on the data. The data is used exclusively for sending the newsletter. The subscription to the newsletter can be cancelled by the data subject at any time. Likewise, consent to the storage of personal data can be revoked at any time. For this purpose, a corresponding link can be found in each newsletter. The legal basis for the processing of the data after registration for the newsletter by the user is, if the user has given his consent, Art. 6 para. 1 lit. a) DSGVO. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG. The contact form used was provided by Wix.com. For more detailed data protection provisions regarding the modular system, please read the relevant section.
Contact form

If you would like to contact us, an online contact form is available for this purpose. The data transfer is SSL encrypted. The mandatory information required in the contact form has been limited to the most necessary in order to protect your personal data (first name/email address). All other information is voluntary. Before you send a message to us, you must accept this privacy policy. If you do not agree to this, you will unfortunately not be able to use this form.

The necessary data will only be used to process your request and will be deleted immediately after your request has been completed. Your data will explicitly not be used for any other purpose.
Legal basis

The processing of data is based on the following legal bases:

  Art. 6 para. 1 lit. a DSGVO (consent): you give us your consent to store your data and to further use it for purposes related to the business case;

  Art. 6 (1) lit. b DSGVO (contract): there is a need for the performance of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;

  Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): we want to operate customer inquiries and business communication in a professional framework. For this purpose, certain technical facilities such as e-mail programs, exchange servers and mobile operators are necessary in order to be able to operate the communication efficiently.


Cookies

Cookies Summary
👥 Data subjects: Visitors to the website.
🤝 Purpose: depending on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: Depending on the respective cookie, can vary from hours to years.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What are cookies?


Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing can't be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.


There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data may look like this

Name: _ga
Wert: GA1.2.1326744211.152311889442-9
Purpose: to distinguish website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes

  At least 4096 bytes per cookie

  At least 50 cookies per domain

  At least 3000 cookies in total


What types of cookies are there?


The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Essential cookies.
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.

Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.
What data is processed?

Cookies are little helpers for a lot of different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Storage duration of cookies

The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right of objection - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find it in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
Legal basis

Since 2009, there are the so-called "Cookie Guidelines". This states that saving cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even if there is no consent. there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections, you will be informed in more detail about the use of cookies, insofar as software used uses cookies.
Web hosting


Web hosting summary
👥 Data subject: Visitors to the website.
🤝 Purpose: professional hosting of the website and securing its operation.
📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider used.
📅 Storage period: depending on the respective provider, but usually 2 weeks.
⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).

What is web hosting?


When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.

If you want to view a website on a screen, you use a program called a web browser to do it. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser needs to connect to another computer where the website's code is stored: the web server. Running a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser on your computer (desktop, laptop, smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server also needs to store data for a while to ensure proper operation.

To illustrate:


Why do we process personal data?

The purposes of data processing are:

  Professional hosting of the website and securing its operation.

  To maintain operational and IT security

  Anonymous evaluation of access behavior to improve our offer and, if necessary, for law enforcement or prosecution of claims.

What data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

  the complete Internet address (URL) of the website you are visiting (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=311889442)

  browser and browser version (e.g. Chrome 87)

  the operating system used (e.g. Windows 10)

  the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)

  the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)

  date and time

  in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful conduct.

In short, your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without your consent!
Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.

Between us and the hosting provider there is usually a contract on commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
Website Building Block Systems

Website Building Block Systems Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance.
📓 Processed data: Data such as technical usage information like browser activity, clickstream activity, session heatmaps, as well as contact details, IP address or your geographical location. More details can be found below in this privacy policy and in the privacy policy of the providers.
📅 Storage duration: depends on the provider.
⚖️ Legal basis: Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. a DSGVO (Consent).
What are website building systems?

We use a website construction kit system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosts also offer building block systems. By using a modular system, personal data of you may also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection statements.
Why do we use website building block systems for our website?

The biggest advantage of a modular system is its ease of use. We want to provide you with a clear, simple and concise website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and to offer you an informative and pleasant time on our website.
What data is stored by a modular system?

Exactly what data is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data of the website visitor. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Furthermore, tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. In addition, personal data may also be collected and stored. This is mostly contact data such as e-mail address, telephone number (if you have provided it), IP address and geographical location data. You can find out exactly what data is stored in the provider's privacy policy.


How long and where is the data stored?


We will inform you about the duration of data processing below in connection with the website construction kit system used, provided we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. It may be that the provider stores data from you according to its own specifications, over which we have no control.
Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website construction system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that all functions may then no longer work as usual.
Legal basis

We have a legitimate interest in using a website construction kit to optimize our online service and present it efficiently and in a user-friendly manner for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the construction kit insofar as you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

With this privacy policy, we have brought you closer to the most important general information around data processing. If you would like more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.
Homepage-Baukasten.de Privacy Policy

For our website we use Homepage-Baukasten.de, a website construction kit. The service provider is the German company webme GmbH, Rednitzstraße 18, 90449 Nürnberg, Germany. You can learn more about the data processed by using Homepage-Baukasten.de in the privacy policy at https://www.homepage-baukasten.de/de/Datenschutzerklaerung.php.
Messenger & Communication

Messenger & Communication Privacy Policy Summary
👥 Data subjects: Visitors to the website.
🤝 Purpose: Contact requests and general communication between us and you.
📓 Data Processed: Data such as name, address, email address, telephone number, general content data, IP address if applicable.
You can find more details on this in the respective tools used.
📅 Storage duration: depending on the messenger & communication functions used.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contractual or pre-contractual obligations).


What are messenger & communication functions?


We offer various options on our website (such as messenger and chat functions, online form, email, telephone or social media) to communicate with us. In the process, your data is also processed and stored to the extent necessary to respond to your inquiry and our subsequent actions.

In addition to classic means of communication such as e-mail, contact forms or telephone, we also use chats or messengers. Currently, the most commonly used messenger function is WhatsApp, but there are of course many different providers that offer messenger functions specifically for websites. If content is encrypted end-to-end, this is indicated in the individual privacy texts or in the privacy policy of the respective provider. End-to-end encryption means nothing other than that content of a message itself is not visible to the provider. However, information about your device, location settings and other technical data can still be processed and stored.
Why do we use messenger & communication features?

Communication options with you are of great importance to us. After all, we want to talk to you and answer all possible questions about our service in the best possible way. Well-functioning communication is an important part of our service. With the convenient messenger & communication functions, you can always choose the ones you prefer. In exceptional cases, however, we may not be able to answer certain questions via chat or messenger. This is the case, for example, when it comes to internal contractual matters. In this case, we recommend other means of communication such as e-mail or telephone.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Article 26 of the GDPR. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is reproduced below for the platform concerned.

Please note that when using our built-in elements, data from you may also be processed outside the European Union, as many providers, for example Facebook Messenger or WhatsApp are American companies. This may make it less easy for you to claim or enforce your rights regarding your personal data.
What data is processed?

Exactly what data is stored and processed depends on the respective provider of the messenger & communication functions. Basically, it is data such as name, address, telephone number, e-mail address and content data such as all the information you enter in a contact form. In most cases, information about your device and the IP address are also stored. Data that is collected via a messenger & communication function is also stored on the providers' servers.

If you want to know exactly what data is stored and processed by the respective providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company.
How long is data stored?

How long data is processed and stored depends primarily on the tools we use. Further below, you will learn more about the data processing of the individual tools. The privacy statements of the providers usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. If data is stored in cookies, the storage period varies greatly. The data can be deleted immediately after leaving a website, but it can also remain stored for several years. Therefore, you should look at each individual cookie in detail if you want to know more about the data storage. In most cases, you will also find informative information about the individual cookies in the privacy statements of the individual providers.
Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. For more information, please refer to the consent section.

Since Messenger & Communication features may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis

If you have consented that data from you can be processed and stored by integrated messenger & communication functions, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). We process your request and manage your data in the context of contractual or pre-contractual relationships in order to fulfill our pre-contractual and contractual obligations or to respond to requests. The basis for this is Art. 6 para. 1 p. 1 lit. b. DSGVO. In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners.
Blogs and publication media

Blogs and Publication Media Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Presentation and optimization of our service performance as well as communication between website visitors, security measures and administration.
📓 Data processed: Data such as contact details, IP address and published content.
More details can be found in the tools used.
📅 Storage duration: depending on the tools used.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contract)
What are blogs and publication media?

We use blogs or other communication media on our website, with which we can communicate with you on the one hand and you can also communicate with us on the other hand. In the process, data from you may also be stored and processed by us. This may be necessary so that we can present content appropriately, communication works and security is increased. In our data protection text, we generally go into what data can be processed from you. Exact details on data processing always also depend on the tools and functions used. In the privacy notices of the individual providers, you will find precise information about data processing.
Why do we use blogs and publication media?

Our biggest concern with our website is to provide you with interesting and exciting content and at the same time your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, write posts yourself.
What data is processed?

Exactly what data is processed always depends on the communication functions we use. Very often, IP address, username and the published content are stored. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more details about the collected and stored data in our individual sections and in the privacy policy of the respective provider.
Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.
Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Since cookies may also be used with publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.
Legal basis

We use the communication tools mainly on the basis of our legitimate interests (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the settlement of contractual relationships or their initiation, the legal basis is furthermore Art. 6 para. 1 p. 1 lit. b. DSGVO.

Certain processing, in particular the use of cookies and the use of comment or message functions require your consent. If and insofar as you have consented that data from you can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). Most of the communication functions we use set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

You can find information about special tools - if available - in the following sections.
Blog posts and comment functions Privacy policy

There are various online communication tools that we may use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to also comment on content or write posts. If you use this function, your IP address may be stored for security reasons. This is how we protect ourselves against illegal content such as insults, unauthorized advertising or prohibited political propaganda. In order to identify whether comments are spam, we may also store and process user information based on our legitimate interest. If we launch a poll, we also store your IP address for the duration of the poll so that we can ensure that all participants really only vote once. Cookies may also be used for storage purposes. All data that we store from you (such as content or information about you) will remain stored until you object.
Comment subscriptions Privacy policy

You can also subscribe to comments that follow your post. In this case, you will always receive a message when a follow-up comment is published. First, you will receive a confirmation email to verify that the email address you provided also belongs to you. By submitting the confirmation, you also agree to the data processing. You can unsubscribe from this subscription (as with a newsletter, for example) at any time and revoke your consent. The lawfulness of the processing up to this point remains unaffected. As long as you are a subscriber to the comments, we store your registration time and your IP address so that we can also prove your consent if necessary. After your subscription cancellation, we may keep your email address, on the legal basis of our legitimate interest of a proof of consent, for up to three years. However, if you confirm your former subscription consent and request deletion of your data, the data will be deleted from our system immediately.
Audio & Video

Audio & Video Privacy Policy Summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance.
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
More details on this can be found below in the relevant data protection texts.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).

What are audio and video elements?


We have integrated audio or video elements on our website so that you can watch videos or listen to music/podcasts directly via our website, for example. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are embedded functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these embedded elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, personal data of you may also be transmitted to the service providers, processed and stored.
Why do we use audio & video elements on our website?

Of course, we want to provide you with the best experience on our website. And we are aware that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative, and ideally both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.
What data is stored by audio & video elements?

When you access a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, data from you is also transferred to the third-party provider and stored there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider's data protection declaration. In principle, personal data is always processed only as long as it becomes absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are deleted as soon as you leave the website, others may be stored in your browser for several years.
Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.

Since the embedded audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. In the privacy statements of the respective third-party providers, you will learn more about the handling and storage of your data.
Legal basis

If you have consented that data from you can be processed and stored by embedded audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
​
Spotify Privacy Policy

We use Spotify, a tool for music and podcasts, on our website. The service provider is the Swedish company Spotify AB, Regeringsgatan 19, SE-111 53 Stockholm, Sweden. To learn more about the data processed through the use of Spotify, please see the Privacy Policy at https://www.spotify.com/de/legal/privacy-policy/.
Vimeo Privacy Policy

Vimeo Privacy Policy Summary
👥 Data subjects: visitors to the website.
🤝 Purpose: Optimization of our service performance.
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
What is Vimeo?

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. In the process, certain data may be transferred from you to Vimeo. In this privacy policy, we will show you what data is involved, why we use Vimeo and how you can manage or prevent your data or the data transfer.

Vimeo is a video platform that was founded in 2004 and has made it possible to stream videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content. Thus, on the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand, it also offers documentaries worth knowing about a wide variety of topics.
Why do we use Vimeo on our website?

The goal of our web presence is to provide you with the best possible content. And to do so as easily accessible as possible. Only when we have achieved this, we are satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right there on our site. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.
What data is stored on Vimeo?

When you call up a page on our website that has a Vimeo video embedded, your browser connects to Vimeo's servers. This results in a data transmission. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical info about your browser type, operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo may track and store these actions using cookies and similar technologies.

If you are logged into Vimeo as a registered member, more data can usually be collected because more cookies may have already been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while "surfing" our website.

Below we show you cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value: ""
Purpose: This cookie saves your settings before you play an embedded Vimeo video. This will give you your preferred settings again the next time you watch a Vimeo video.
Expiration date: after one year

Name: vuid
Wert: pl1046149876.614422590311889442-4
Purpose: This cookie collects information about your actions on web pages that have a Vimeo video embedded.
Expiration date: after 2 years

Note: These two cookies are always set once you are on a web page with an embedded Vimeo video. When you watch the video and click the button to "share" or "like" the video, for example, other cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows a sample of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Purpose: This Vimeo cookie helps Vimeo remember the settings you have made. For example, it may be a preset language, region, or username. In general, the cookie stores data about how you use Vimeo.
Expiration date: after one year

Name: continuous_play_v3
Value: 1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiration date: after one year

Name: _ga
Wert: GA1.2.1522249635.1578401280311889442-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

Name: _gcl_au
Wert: 1.1.770887836.1578401279311889442-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of ads on websites.
Expiration date: after 3 months

Name: _fbp
Wert: fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiration date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos, as long as you do not interact with the video.
How long and where is the data stored?

Vimeo is headquartered in White Plains in the state of New York (USA). However, the services are offered worldwide. In doing so, the company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized.
How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can always delete or disable cookies in your browser settings. Depending on your browser, this works a bit differently. Please note that after disabling/deleting cookies, various features may no longer be available to the full extent. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the settings at Vimeo.
Legal basis

If you have consented that data from you can be processed and stored by embedded Vimeo elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. Therefore, we recommend that you carefully read our privacy text about cookies and view the privacy policy or cookie policy of the respective service provider.

Vimeo also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

More information about the standard contractual clauses at Vimeo can be found at https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.

You can learn more about Vimeo's use of cookies at https://vimeo.com/cookie_policy, and you can read information about Vimeo's privacy policy at https://vimeo.com/privacy.
YouTube Privacy Policy

YouTube privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance.
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details about this further down in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is YouTube?

We have incorporated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?


YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos can't be missing from that. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google - thanks to the data it collects - can really only show these ads to people who are interested in what we have to offer.

What data is stored by YouTube?


As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311889442-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

Other cookies set when you are logged in with your YouTube account:

Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311889442-
Purpose: This cookie is used to create a profile about your interests. Used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI311889442-.
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed into a Google Account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?

Basically, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision - either 3 or 18 months and then deleted.

Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.
Legal basis

If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the embedded YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

YouTube also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy

We have implemented the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters against a red background and the white "Play" icon to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. In this way, we want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.

If you see a built-in subscribe button on our site, YouTube sets - according to Google - at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your preset language this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5311889442Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31188944295Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. YouTube thereby receives, for example, information on how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Zoom Privacy Policy

Zoom Privacy Policy Summary
👥 Data subjects: users who use Zoom.
🤝 Purpose: an additional service for our website visitors.
📓 Data Processed: Access statistics that include data such as name, address, contact details, email address, phone number or your IP address. You can find more details about this further down in this privacy policy.
📅 Storage period: data is stored as long as Zoom needs it for the purpose of the service.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests), Art. 6 para. 1 lit. b DSGVO (Contract).
What is Zoom?

We use the Zoom video conferencing tool from the American software company Zoom Video Communications for our website. The company is headquartered in San Jose, California, 55 Almaden Boulevard, 6th Floor, CA 95113. Thanks to "Zoom", we can hold a video conference with customers, business partners, clients and also employees very easily and without installing any software. In this privacy statement, we go into more detail about the service and inform you about the most important privacy-related aspects.

Zoom is one of the world's best-known video conferencing solutions. With the "Zoom Meetings" service, we can hold an online video conference with you, for example, but also with employees or other users via a digital conference room. This makes it very easy for us to get in touch digitally, exchange information on various topics, send text messages or even talk on the phone. Furthermore, Zoom also allows us to share the screen, exchange files and use a whiteboard.
Why do we use Zoom on our website?

It is important for us to be able to communicate with you quickly and easily. And this is exactly what Zoom offers us. The software program also works directly through a browser. This means that we can simply send you a link and start the video conference. Of course, additional functions such as screen sharing or file exchange are also very practical.
What data does Zoom store?

When you use Zoom, data is also collected from you so that Zoom can provide their services. On the one hand, this is data that you consciously provide to the company. This includes, for example, name, telephone number or your e-mail address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data of your browser or your IP address. In the following, we will go into more detail about the data that Zoom may collect from you and store:

If you provide data such as your name, user name, email address or phone number, this data will be stored by Zoom. Content that you upload while using Zoom is also stored. This includes files or chat logs, for example.

In addition to the IP address already mentioned above, the technical data that Zoom automatically stores includes the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone type, and speaker type. Your approximate location is also determined and stored. Furthermore, Zoom also stores information about how you use the service. So, for example, whether you "zoom" via desktop or smartphone, whether you use a phone call or VoIP, whether you participate with or without video, or whether you request a password. Zoom also records so-called metadata such as duration of the meeting/call, start and end of meeting participation, meeting name and chat status.

Zoom mentions in its own privacy policy that it does not use advertising cookies or tracking technologies for its services. Only its own marketing websites, such as www.zoom.us, use these tracking methods. Zoom does not resell personal data or use it for advertising purposes.
How long and where is the data stored?

Zoom does not disclose a specific time frame in this regard, but emphasizes that the collected data is stored for as long as it is necessary to provide the services or for its own purposes. Data is only stored longer if this is required for legal reasons.

In principle, Zoom stores the collected data on American servers, but data can arrive at different data centers around the world.
How can I delete my data or prevent data storage?

If you do not want data to be stored during the Zoom meeting, you must opt out of the meeting. However, you always have the right and option to have all your personal data deleted. If you have a Zoom account, please visit https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account for instructions on how to delete your account.

Please note that when using this tool, data about you may be stored and processed outside the EU. Most third countries (including the US) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis

If you have consented that data from you can be processed and stored by the video or streaming solution, this consent is considered the legal basis of the data processing (Art. 6 (1) lit. a DSGVO). In addition, we may also offer a video conference as part of our services if this has been contractually agreed with you in advance (Art. 6 (1) lit. b DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners, but only if you have at least consented to this.

Zoom also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Zoom uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Zoom undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

We hope to have provided you with an overview of data processing by Zoom. Of course, it is always possible that the company's privacy policy will change. Therefore, for more information about the data processed and the standard contractual clauses, we also recommend that you read Zoom's privacy policy at https://zoom.us/de-de/privacy.html.
Wix Privacy Policy

Wix Privacy Policy Summary
👥 Data subjects: visitors to the website
🤝 Purpose: Optimization of our service performance.
📓 Data Processed: Data such as technical usage information like browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this further down in this privacy statement.
📅 Storage duration: no exact details known.
⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
What is Wix?

We use the website builder Wix of the Israeli company Wix.com Ltd, 40 Hanamal Tel Aviv St., Tel Aviv 6350671, Israel for our website. In addition to the headquarters in Tel Aviv, there are other company headquarters such as in Berlin, Dublin, Vancouver or New York. By using Wix, personal data of you may also be collected, stored and processed. With this privacy policy, we want to explain to you why we use Wix, what data is stored where and how you can prevent this data storage.

Wix is a website builder that allows you to create HTML5 websites and mobile websites very easily. This online platform is based on the cloud principle and you can use it to add various Wix or third-party features to your website very easily.
Why do we use Wix on our website?

To work on our website, we need an easy-to-use system through which we can present a beautiful design and interesting content quickly and easily. With Wix we have found the right system for this. The ease of use and comprehensive features of Wix allow us to design our web presence according to our wishes and provide you with a good user experience.
What data is stored by Wix?


Non-personal data may include technical usage information such as browser activity, clickstream activity, session heatmaps, and data about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider, and date of page visit.

In addition, personal data is also collected. These are primarily contact data (e-mail address or telephone number, if you provide them), IP address or your geographical location.

Tracking systems such as cookies are used to collect data about your behavior on our website. For example, we record which subpages you particularly like, how long you stay on individual pages, when you leave a page again (bounce rate) or even which preferences (e.g. language selection) you have made. Based on this data, Wix.com can also better adapt its marketing measures to your interests and user behavior. Consequently, the next time you visit our website, you will be shown our website as you have set it up in advance. Wix.com may also share personal information with third parties (such as service providers).

The following are examples of cookies used by Wix:

Name: XSRF-TOKEN
Value: 1591628008|P01ovn-JtsrK
Purpose: This cookie is a security cookie and prevents so-called Cross Site Request Forgery. This is an attack on a computer system.
Expiration date: after session end

Name: _wixCIDX
Wert: b2474394-b64f-4c7a-a598-16b9043a8938311889442-9
Purpose: This cookie allows you to login to our website with corresponding data storage to shorten the login process next time.
Expiration date: after 3 months

Name: AWSELB
Wert: EB626B5A40C80CEFD0EB26286F9684716FECD023880992D31DEC38311889442-1
Purpose: This cookie is used to distribute the load on the website among multiple servers. This increases the page loading speed.
Expiration date: after one hour

Name: AWSELBCORS
Wert: 85FDC7C91873988D19D2D53305AA8CAB73AF02FCEAEB626B5A40C
Purpose: We have not yet been able to find out more information about this cookie. As soon as we know more, you will be informed.
Expiration date: after one hour

Note: Please note that the cookies shown above are examples and this list does not claim to be complete.
How long and where is the data stored?

The data may be stored on various servers that are distributed around the world. For example, data may be stored in the USA, Ireland, South Korea, Taiwan or Israel.
Wix always stores data until it is no longer required for the service provided. We have not yet been able to find out more details about the duration of data storage.
How can I delete my data or prevent data storage?

You have the possibility to update, correct or delete your personal data at any time. To do so, you can also contact the Privacy Department at Wix directly at privacy@wix.com.

To disable, delete or manage cookies, you simply need to select the appropriate settings in your browser. Depending on the browser, this will work slightly differently. The following instructions show how to set or manage cookies in the most popular browsers according to your preferences.

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari.

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Wix.com Ltd. has its principal place of business in Israel. Israel is considered by the European Commission to provide adequate protection for personal data of EU citizens.
Legal basis

If you have consented to allow Wix to be used, the legal basis of the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur when collected by Wix.

From our side, there is also a legitimate interest in using Wix to optimize our online service and present it beautifully for you. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Wix insofar as you have given your consent.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway) or a data transfer there, Wix uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Wix to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

With this privacy policy, we have provided you with the most important information regarding data processing by Wix.com. If you wish to obtain even more detailed information in this regard, we recommend that you read the company's privacy policy at https://de.wix.com/about/privacy.

All texts are protected by copyright.

Source: Created with the data protection generator from AdSimple


Web analytics, monitoring and optimization

Web analytics (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can recognize, for example, at what time our online offer or its functions or content are most frequently used or invite re-use. Likewise, we can understand which areas need optimization.

In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, may be created for these purposes and information may be stored in a browser, or in a terminal device, and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data from us or from the providers of the services we use, location data may also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) are stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Otherwise, users' data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this Privacy Policy.

  Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  Data subjects: Users (e.g., website visitors, users of online services).

  Purposes of processing: reach measurement (e.g. access statistics, recognition of returning visitors), profiles with user-related information (creation of user profiles).

  Security measures: IP masking (pseudonymization of the IP address).

  Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).


Presence in social networks (social media).

We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for the users because, for example, it could make it more difficult to enforce the rights of the users.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, then you can contact us.

Facebook pages: We are jointly responsible with Facebook Ireland Ltd. for the collection (but not further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see under "Things You and Others Do and Provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to Page operators to provide them with insights into how people interact with their Pages and with content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information," https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the data subject rights (i.e., users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority), are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  Types of data processed: contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

  Data subjects: Users (e.g., website visitors, users of online services).

  Purposes of processing: contact requests and communication, feedback (e.g. collecting feedback via online form), marketing.

  Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services used and service providers:

  Instagram: social network; service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.

  Facebook pages: Profiles within the social network Facebook; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; standard contractual clauses (ensuring level of data protection for processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; shared responsibility agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data.

Services used and service providers:

  Google Fonts: we integrate the fonts ("Google Fonts") of the provider Google, whereby the users' data is used solely for the purposes of displaying the fonts in the users' browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation, as well as taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy.

  Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. The data processed may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually executed as part of the settings of their mobile devices); service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://cloud.google.com/maps-platform; privacy policy: https://policies.google.com/privacy; opt-out: opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for display of ads: https://adssettings.google.com/authenticated.

Plugins and embedded functions and content
Rights of the data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  Right of objection: you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

  Right to withdraw consent: You have the right to revoke any consent given at any time.

  Right to information: you have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with the legal requirements.

  Right to rectification: you have the right, in accordance with the law, to request that data concerning you be completed or that inaccurate data concerning you be rectified.

  Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted without delay, or alternatively, in accordance with the legal requirements, to demand restriction of the processing of the data.

  Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements, or to demand its transfer to another responsible party.

  Complaint to supervisory authority: without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the requirements of the GDPR.


Definitions


This section provides you with an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and defined primarily in Article 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

  IP masking: "IP masking" refers to a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing

  Conversion measurement: conversion measurement (also referred to as "visit action evaluation") is a method used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful.

  Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using such personal data to analyze, evaluate or to predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g., interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.

  Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include visitors' behavior or interests in certain information, such as website content. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.

  Remarketing: "Remarketing" or "retargeting" is when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.

  Controller: "Controller" means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.

  Processing: "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and includes virtually any handling of data, be it collection, evaluation, storage, transmission or deletion.

  Target group formation: Target group formation (or "custom audiences") is when target groups are determined for advertising purposes, e.g., display of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online store where the user viewed the products. In turn, we speak of "lookalike audiences" (or similar target groups) when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were formed. Cookies and web beacons are generally used for the purpose of creating Custom Audiences and Lookalike Audiences.
  Source/ Copyright: Created with free Datenschutz-Generator.de by Dr. Thomas Schwenke.